The decision to purchase a home is inherently linked to financing. Recognizing this, Godrej Properties has established a robust, multi-layered financing ecosystem right at their sales galleries, particularly for high-demand launches like the one in Kharghar. This system is designed not just for convenience, but for speed, assurance, and superior service, which ultimately differentiates them from other developers.
Major banks present on-site for instant eligibility checks
1. The On-Site Banker Advantage
During a launch event, the Sales Office or Sales Gallery becomes a one-stop destination where buyers can complete everything from viewing the sample flat to getting their finance queries addressed. Godrej strategically ensures that representatives from key banks are present on the premises. These are typically the "four major banks" that are always active in property launches: HDFC, SBI, PNB, and ICICI.
Immediate Benefits for the Customer
- Real-time Eligibility Check: If a customer inquires about financing, the on-site banker can immediately check their eligibility for a loan and verify their CIBIL score.
- Quick Loan Assurance: Instead of waiting a week for a full sanction letter, the banker can discuss the customer's salary and down payment capacity (e.g., if a loan is ₹80 lakh, they discuss the ₹20 lakh down payment), giving them the confidence to proceed with the booking immediately. This instantaneous feedback allows the customer to "go ahead with the booking" knowing they are eligible.
- Customer Choice: If the customer has a preference—say, they specifically want to use HDFC or ICICI—those representatives are available right there. If the customer is "random" or has no choice, Godrej will call one of the present bankers to facilitate the deal.
Dedicated internal teams handling complex loan requirements
2. The Role of Godrej's Internal Finance Team
Beyond the banks with a physical presence, Godrej ensures that no financing option is out of reach through their dedicated internal structure.
- Comprehensive Dealings: Godrej maintains an internal finance team that deals with all banks in India, not just the two or three sitting in the sales office. Because Godrej's property papers are "clear," they can secure loans from almost "all banks".
- NBFC Support: The finance team also deals with NBFCs (Non-Banking Financial Companies) like Piramal Realty and Indiabulls Finance. This is crucial because when banks are restricted by higher interest rates, NBFCs, who might offer slightly higher rates, are sometimes utilized to ensure the sale is completed.
- Information Hub: This team acts as a central hub, possessing information on which banks are offering the best terms, ensuring that the customer receives 100% information and the finance facility is cleared before they book. No customer is left needing to "find out" about financing, as all information is readily available.
3. The Godrej Capital Advantage
Godrej also operates its own internal financing arm, Godrej Capital.
- Exclusive Fast Service: Godrej Capital is an exclusive service dedicated to Godrej properties. While it still takes time and is not instant, it is designed for faster service in terms of loan processing and disbursement.
- Processing Fee Benefits: Using the internal ecosystem, whether the on-site bankers or Godrej's finance team, often results in benefits such as processing fee reductions or concessions due to the internal working relationship, making the process not only fast but also financially advantageous for the buyer.
Conclusion
The combined strength of on-site major banks, a comprehensive internal finance team, and the dedicated Godrej Capital ensures that the financing stage of buying a Godrej property is seamless, fast, and built on assurance, allowing the buyer to book with confidence.
