In a market often saturated with local developers, a "Super Brand" like Godrej stands apart, especially in a developing area like Kharghar. For prospective buyers and investors, the decision to purchase a property rests not just on the unit itself, but on the trust and experience delivered by the developer. The Godrej customer journey is designed as a seamless, high-touch experience, transforming the process from an anxious purchase into a celebrated milestone.
A curated 4-step site visit designed for clarity
1. The Immersive Pre-Sale Experience
The journey begins long before the actual booking, with an emphasis on transparency and creating a premium environment for the potential buyer.
The Grand Sales Office
Godrej maintains a standard of a big sales office at the site. This setup is designed to accommodate the customer comprehensively. The office is deliberately planned to ensure a pleasant and distraction-free experience, including dedicated areas like a café and a play area for children.
The 4-Step Site Visit Process
The sales journey is structured in four distinct, highly informative steps:
- Audio-Visual (AV) Room Presentation: Customers are first taken to the AV room where they are shown a video detailing the entire project, including artistic impressions of amenities like the swimming pool, garden, and gym.
- Sample Flat Tour: Next, they are guided through a fully furnished sample apartment featuring a "super design".
- Materials Exhibition: A crucial step involves showcasing the construction materials to be used. This includes displaying specific branded materials (like cement and other components) that will make up the floor, ceiling, and pillars.
- Closing Area Discussion: Finally, customers are taken to the closing area for a face-to-face discussion of the unit plan and master plan, leading to a quick closure.
Celebrating milestones from booking to possession
2. The Booking & Post-Sale Service 🎁
The commitment to the customer doesn't end when the cheque is signed—it extends into a thoughtful post-sales phase.
- Celebratory Booking Gesture: To mark the occasion, Godrej provides a personalized gesture, such as gifting a framed photograph of the customer taken on-site.
- Dedicated Post-Sales Department: A separate Post-Sales Department, typically headed by an R&D-designed manager, takes over immediately after booking. This department manages administrative steps, including loan sanctions.
- Construction Updates: Customers are regularly updated on the construction progress of their specific wing via a robust internal system, receiving photographs with proper content updates every few months.
- The Possession Function: Upon receiving the Occupational Certificate (OC), Godrej organises a large-scale function to hand over the building, complete with food and entertainment.
3. Long-Term Brand Assurance and Maintenance
Godrej’s commitment to its reputation is reflected in the long-term maintenance of the society.
- Maintenance of Amenities: Godrej's differentiator is its commitment to maintaining assets like swimming pools and gyms over time, a common shortfall among other developers.
- Branded Hospitality Management: To uphold the brand's quality promise, Godrej employs branded hospitality teams or vendors (like SIS) as society managers for a period.
- Sustaining Goodwill: This continuous engagement ensures that Godrej's goodwill is maintained in the market long-term, thereby preserving the property's value.
Conclusion
In Kharghar, where a proper, established brand has been absent (no Lodha, no Hiranandani), Godrej is the first major brand to enter, immediately establishing a higher benchmark for quality, trust, and customer service. This is why discerning buyers see the brand as a key factor in their purchasing decision.
